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Question

Porter's Forces Analysis assumes that there are important forces that determine competitive power in a business situation. These are:
I. Supplier power, Threat of new entry
II. Supplier power, Buyerpower, Competitive rivalry
III. Supplier power, Competitive rivalry, Threat of new entry.
IV. Supplier power, Buyer power, Competitive rivalry, Threat of substitution, Threat of new entry.
Select the correct answer from the options given below -

A
IV
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B
III
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C
II
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D
I
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Solution

The correct option is A IV

Environment scanning can be defined as the process by which organisations monitor their relevant environment to identify opportunities and threats affecting their business.

Porter's force analysis aims at understanding the important forces such as supplier power, buyer power, competitive rivalry, threat of substitution and new entry to determine the degree of competition in the business.


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