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Question

Pricing strategy which considers setting price after designing marketing program is termed as _______.

A
Value based pricing
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B
Cost based pricing
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C
Discount based pricing
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D
Ceiling based pricing
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Solution

The correct option is A Value based pricing

Value-based price is a pricing strategy which sets prices primarily, but not exclusively, according to the perceived or estimated value of a product or service to the customer rather than according to the cost of the product or historical prices.


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