Question

Procter and Gamble (India) have many products such as Vicks(health care), Ariel and Tied (fabric care), pamper( baby care). While LG and Samsung use the same name for all the products be it TVs, refrigerators, washing machines. they are all sold in the name of LG or Samsung. These decisions, whether to sell under different names or single name, forms an important area of marketing functions. Identify it.

• A. Branding
• B. Pricing
• C. Labelling
• D. All of the above

Answer 1

The correct option is A

Branding

Branding: This strategy is an important decision, whether to give separate brand name to each product or same brand name will be extended to all products.