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Question

'Product is a bundle of utilities'. Do you agree?
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Solution

Yes, I agree with this statement. It can be explained with the help of an example. On wearing a shirt, we get the following satisfaction:

(i) Functional satisfaction: To wear the shirt and cover the body with it.

(ii) Psychological satisfaction: To feel more confident and active after wearing the shirt provides psychological satisfaction.

(iii) Social satisfaction: Getting recognition after wearing a shirt from a group of known people is social satisfaction.


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