Q6. Consider the following statements with respect to Broadcast Audience Research Council India (BARC):

1. Broadcast Audience Research Council India (BARC) measures the television audience preferences in the country.

2. BARC a joint industry body that was set up in close consultation with all stakeholders, including government representatives and Telecom Regulatory Authority of India (TRAI).

Which of the above statements are correct?

a) 1 only

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b) 2 only

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c) Both 1 and 2

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d) Neither 1 nor 2

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Solution

The correct option is C
c) Both 1 and 2

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Broadcast Audience Research Council India (BARC), which measures the television audience preferences in the country.

BARC a joint industry body that was set up in close consultation with all stakeholders, including government representatives and Telecom Regulatory Authority of India (TRAI). The data collection and reporting methodology was arrived at post these consultations and consensus.

BARC operates within the regulatory framework as mandated by the ministry’s guidelines. BARC always had a government nominee on its Board and also on its technical committee.

There are regular meetings with officials of ministry and TRAI to brief them and provide status report on our operations. The same has been done through periodic presentations

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