Rani Chemicals Ltd., a soap manufacturing company wanted to increase its market share from 30% to 50% in the long run. A recent report submitted by the Research & Development Department of the company had predicted a growing trend of herbal and organic products. On the basis of this report, the company decided to diversify into a new variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose, Lavender, Mogra, Lemon Grass etc. The Unique Selling Proposition (USP) was to promote eco-friendly living in the contemporary lifestyle. The company decided to allocate Rs.30 crores to achieve the objective. Identify the type of the functions of management mentioned above which will help the company to acquire a dominant position in the market.
Rani Chemicals Ltd., a soap manufacturing company wanted to increase its market share from 30% to 50% in the long run. A recent report submitted by the Research & Development Department of the company had predicted a growing trend of herbal and organic products. On the basis of this report, the company decided to diversify into a new variety of soaps with natural ingredients having benefits and fragrances of Jasmine, Rose, Lavender, Mogra, Lemon Grass etc. The Unique Selling Proposition (USP) was to promote eco-friendly living in the contemporary lifestyle. The company decided to allocate Rs.30 crores to achieve the objective. Identify the type of the functions of management mentioned above which will help the company to acquire a dominant position in the market.
The correct option is C Strategy
The type of the functions of management mentioned above is strategy which will help the company to acquire a dominant position in the market.
Strategy
The type of the functions of management mentioned above is strategy which will help the company to acquire a dominant position in the market.
