Question
Read the passage and accordingly, fill in the blank:
Due to the media and communication explosion and the effect of globalisation, markets all over the world are going through a phase of metamorphosis. The visual media is regularly exposing a newer lifestyle, products and services to the fast expanding netizen driven society. Today, consumers have become quite concerned about health issues and are taking a great interest in food matters. Environmental issues, greater segmentation and increased mobility are the added factors. Besides, the Green Movement supported by media coverage has been creating urge for natural food.
According to the passage, the major concern of the consumers is ________________.