CameraIcon
CameraIcon
SearchIcon
MyQuestionIcon
MyQuestionIcon
4
You visited us 4 times! Enjoying our articles? Unlock Full Access!
Question

Read the passage and accordingly, fill in the blank:
Due to the media and communication explosion and the effect of
globalisation, markets all over the world are going through a phase of metamorphosis. The visual media is regularly exposing a newer lifestyle, products and services to the fast expanding netizen driven society. Today, consumers have become quite concerned about health issues and are taking a great interest in food matters. Environmental issues, greater segmentation and increased mobility are the added factors. Besides, the Green Movement supported by media coverage has been creating urge for natural food.
According to the passage, the major concern of the consumers is ________________.

A
Urge for natural food
No worries! We‘ve got your back. Try BYJU‘S free classes today!
B
Environmental issues
No worries! We‘ve got your back. Try BYJU‘S free classes today!
C
Health and food matters
Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses
D
Support of the Green Movement
No worries! We‘ve got your back. Try BYJU‘S free classes today!
Open in App
Solution

The correct option is C Health and food matters
Option C is the right answer because it is clearly mentioned in the passage that - 'Today, consumers have become quite concerned about health issues and are taking a great interest in food matters.'
There is no evidence in the passage to suggest that Options A, B, and D are the right answers.
Hence, these are incorrect.

flag
Suggest Corrections
thumbs-up
0
similar_icon
Similar questions
Q. It can be argued that much consumer dissatisfaction with marketing strategies arises from an inability to aim advertising at only the likely buyers of a given product. There are three groups of consumers who are affected by the marketing process. First, there is the market segment—people who need the commodity in question. Second, there is the program target—people in the market segment with the “best fit” characteristics for a specific product. Lots of people may need trousers, but only a few qualify as likely buyers of very expensive designer trousers. Finally, there is the program audience―all people who are actually exposed to the marketing program without regard to whether they need or want the product.
These three groups are rarely identical. An exception occurs occasionally in cases where customers for a particular industrial product may be few and easily identifiable. Such customers, all sharing a particular need, are likely to form a meaningful target, for example, all companies with a particular application of the product in question, such as high-speed fillers of bottles at breweries. In such circumstances, direct selling (marketing that reaches only the program target) is likely to be economically justified, and highly specialized trade media exist to expose members of the program target—and only members of the program target—to the marketing program. Most consumer-goods markets are significantly different. Typically, there are many rather than few potential customers. Each represents a relatively small percentage of potential sales. Rarely do members of a particular market segment group themselves neatly into a meaningful program target. There are substantial differences among consumers with similar demographic characteristics. Even with all the past decade’s advances in information technology, direct selling of consumer goods is rare, and mass marketing—a marketing approach that aims at a wide audience—remains the only economically feasible mode. Unfortunately, there are few media that allow the marketer to direct a marketing program exclusively to the program target. Inevitably, people get exposed to a great deal of marketing for products in which they have no interest and so they become annoyed.
Q. According to the passage, most consumer-goods markets share which of the following characteristics?
View More
Join BYJU'S Learning Program
similar_icon
Related Videos
thumbnail
lock
Soil Pollution
BIOLOGY
Watch in App
Join BYJU'S Learning Program
CrossIcon