Question

Refer to the following table which gives changes in market shares of five brands over a five year period.

	1998	1999	2000	2001	2002
A	33	32	28	31	35
B	6	8	9	11	13
C	27	29	32	28	22
D	19	19	18	20	21
E	15	12	13	10	9

Rules :
a. If market share increases for $3$ years in a row, the brand is called a 'strengthening' brand.
b. If market share remains above $30\%$ for $3$ years out of a total of $5$ years, then it is a 'consistent' brand.
c. If market share is failing for $3$ years in a row, the brand is called a 'weakening' brand.
d. If market share drops for $2$ years in a row and then rises for $2$ years in a row, it is a 'relaunched' brand.
e. If market share varies by $3$ points or less over the past year for $5$ years in a row then it is a 'maverick' brand.
f. If in any year, $80\%$ of, total market share is accounted for three brands, then that year is a 'year of competition'.
g. If any year, just two brands account for at least $60\%$ of total market share, then that year is a 'consolidation year.'
Note : For 'weakening brands', fall for $3$ years would mean the date should show a declining trend for $3$ years from a base year.
Which is/are a 'maverick' brand/s?
(i) A (ii) B (iii) D (iv) E

• A. (i) & (ii)
• B. (ii) & (iii)
• C. (i) & (iii)
• D. (i), (iii) & (iv)
• E. (iii) & (iv)

Answer 1

The correct option is D (i), (iii) & (iv)

Rule (e) is applicable to brands B, D and E. Hence [d].