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Question

_______ refers to the act of designing and producing the container and the wrapper of the product.

A
Branding
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B
Marketing
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C
Wrapping
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D
Packaging
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Solution

The correct option is C Packaging
Product packaging is the process of designing, evaluating and designing packages that protect the products from spoilage, helps in easy transportation and also provide information about the product to consumers. Product promotion is the new consideration as packaging with the help of attractive designs and colors help in drawing people's attention towards the product. This leads to increase sales.

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