Retailers need to keep a wide variety of goods to meet the requirements of various customers.

True

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False

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Name a retailing business unit that sells a wide variety of consumer goods under one roof?

(a) Identify the type of fixed shop retailer in which retailer has networks of various retail shops with centralized management and all the shops deal in similar into standardized and branded consumer goods.

(b) Also explain two advantages and two limitations of such type of retailer.

What kind of retail business acts as a universal supplier of a wide variety of product?

Q. Supply of spare parts and attending to customers come under which of the services of retailers to customers?

Q. Six Mark Question
'Hayaram' is a famous chain selling a large variety of products in the Indian market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its sales.
The above pan describes the combination of variables used by Hayaram to prepare its market offering. Identify and explain the variables.

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