Sabhya lives in Mumbai but wants to buy some books from a publisher in Delhi. What procedure will the publisher follow in order to supply the books to her?

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Solution

Mail order houses represent that form of relating in which business transactions are conducted through postal communications, without any personal contact with the buyers. The publisher follows these steps to supply the books to her through Mail Order House :

(i) The publisher will prepare the mailing list

(ii) He will approach the customer

(iii) Receiving of orders

(iv) Dispatch of books

(v) Payments for goods. She will pay by cheque, money order, net banking or cash on delivery.

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