Question

Select the proper option from the option given below and rewrite the completed sentences.

Ultimate goal of business must be satisfaction of ________.
(a) Shareholders
(b) Consumers
(c) Owners

Answer 1

Correct option- b
Ultimate goal of business must be satisfaction of consumers.

Explanation:
Customer satisfaction should be the ultimate goal of business organisations. Businesses should not indulge in customer exploitation, as a good customer experience enables them to generate repetitive orders. A business unit exists because of customers only. Bad customer experiences can affect the demand of goods and services adversely.