Question

Selecting which segments of a potential market to serve is called:

Answer 1

1. Target marketing
2. Segmentation
3. Positioning
4. Customisation
5. None of the above

Answer option A: Target marketing

Explanation: A target market is a gathering of clients or customers, within a business’s useful accessible market, at which a business aims its promoting resources and efforts. A target market is a subset of the total market for a service or a product.