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Question

Set of organizations interdependent on each other that help in making market offerings available to the customer is called ____________.

A
Interactive channels
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B
Marketing channels
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C
Pricing channels
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D
Basing-point channels
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Solution

The correct option is D Marketing channels
Set of organizations interdependent on each other that help in making market offerings available to the customer is called Marketing Channel. Most goods and services are distributed through a network of marketing channels. It is seen as a channel which starts from production and ends at consumption.

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