Shaan and Shree Ltd. is a firm manufacturing jute lampshades. It uses leftover jute pieces from various jute factories to manufacture economical lampshades, which are supplied to various hotels in the nearby towns. It employs men and women from nearby villages as workers for creating good lampshade designs.
Shaan and Shree Ltd, is not able to meet its targets. Nitin, the supervisor of the company, was told to analyse the reasons for the poor performance. Nitin found the following problems and suggested certain solutions in the working of the business. The number of workers employed was less than what was required for the work. As a result, the existing workers were overburdened. The firm decided to search for new workers and it asked the present employees to introduce candidates or refer their friends and relatives to the firm. This enabled the firm to put people to jobs and assured the attainment of objectives according to the plan.
What concept under the management function is being advised by the firm to attract more workers for the firm?
[1 mark]