Sita opened a small stationery shop in her town. However, she figures the need to hire middlemen to take care of the marketing aspect in order to get her business known and earn more customers. Even then she realizes that it is a challenge. Why?
Middlemen charge an exorbitant fee for marketing
Even after Sita hires middlemen for her marketing needs, they charge an exorbitant fee for doing so. This leads to a huge reduction in her revenues earned.