Question

Specify the features of fixed shop retailers.

Answer 1

Features of fixed shop retailers are :

(a) Relatively large-scale operations: Compared with itinerant traders normally they have greater resources and operate at a relatively large scale.

(b) Permanent establishments: The retailer have some permanent establishment to sell their merchandise. They do not move from place to place to serve their customer.

(c) Greater credibility: This category of retailers has greater credibility in the minds of customers, and they are in a position to provide greater services to the customers such as home delivery, guarantees, repairs and so on.