SSIs are at distinct disadvantage as compared to LSIs. Discuss some important areas of SSI which need support.
SSIs are at distinct disadvantage as compared to LSIs. Discuss some important areas of SSI which need support.
SSIs are at distinct disadvantage as compared to LSIs. Competition is not only from medium and large industries, but also from multinational companies which are giants in terms of their size and business volumes. It is difficult to withstand the quality standards, technological skills, financial creditworthiness, managerial and marketing capabilities. There is limited access to markets of developed countries due to the stringent requirements of quality certification like ISO 9000. These organisations have to depend excessively on middlemen, who at times exploit them by paying low prices and delayed payments. They lack the necessary infrastructure for direct marketing.
They need marketing support which can be done by following ways:
- Organising International Technology Exhibitions in Foreign Countries by NSIC and Participation in International Exhibitions/Trade Fairs.
- Facilitate them in exploring new business opportunities in emerging and developing markets.
- Helps in promoting trade, establishing joint ventures, technology transfers, marketing arrangements and image building of Indian MSMEs in foreign countries.
- Participation of Indian MSMEs in the selected international exhibitions and trade fairs.
- Participation in such events exposes MSMEs to international practices.
- Organising Domestic Exhibitions and Participation in Exhibitions/Trade Fairs in India help the MSMEs in enhancing their marketing avenues by way of capturing new markets expanding existing markets
- Support for Co-sponsoring of Exhibitions organised by other organisation and industry associations/agencies
- This support would be in the form of co-sponsoring of the event by NSIC. In order to apply for co-sponsoring of an event by NSIC, the applicant organisation/agency must fulfill the centre criteria/conditions:
- Buyer-Seller Meets
- Participation in these programmes enables MSMEs to know the requirements of bulk buyers on the one hand and help the bulk buyers to know the capabilities of MSMEs for their purchases.
- Intensive Campaigns and Marketing Promotion Events
- To disseminate information about the various schemes for the benefit of the micro, small and medium enterprises.
- They are also facilitated to enrich their knowledge regarding latest developments, quality standards etc. and improve the marketing potential of their products and services.
- Other Support Activities Development of Display
- Development of Display Centres, show windows and hoarding etc., for promoting products and services of MSMEs.
- Printing of Literature, Brochures and Product-specific catalogues and CDs etc., and preparation of short films for disseminating information.
- Development of website/portal for facilitating the marketing of MSME products and services.
- Development and dissemination of Advertising and Publicity material about various programs/schemes for MSME sectors and events.
- Preparation and Upgradation of MSME Manufacturers/ Suppliers/Exporters Directory.
- Documentation of the success stories of MSMEs.
- Conducting studies to explore and assess new markets/ businesses and product ranges for both domestic and international markets.
- Hosting international delegations and networking events.
SSIs are at distinct disadvantage as compared to LSIs. Competition is not only from medium and large industries, but also from multinational companies which are giants in terms of their size and business volumes. It is difficult to withstand the quality standards, technological skills, financial creditworthiness, managerial and marketing capabilities. There is limited access to markets of developed countries due to the stringent requirements of quality certification like ISO 9000. These organisations have to depend excessively on middlemen, who at times exploit them by paying low prices and delayed payments. They lack the necessary infrastructure for direct marketing.
They need marketing support which can be done by following ways:
- Organising International Technology Exhibitions in Foreign Countries by NSIC and Participation in International Exhibitions/Trade Fairs.
- Facilitate them in exploring new business opportunities in emerging and developing markets.
- Helps in promoting trade, establishing joint ventures, technology transfers, marketing arrangements and image building of Indian MSMEs in foreign countries.
- Participation of Indian MSMEs in the selected international exhibitions and trade fairs.
- Participation in such events exposes MSMEs to international practices.
- Organising Domestic Exhibitions and Participation in Exhibitions/Trade Fairs in India help the MSMEs in enhancing their marketing avenues by way of capturing new markets expanding existing markets
- Support for Co-sponsoring of Exhibitions organised by other organisation and industry associations/agencies
- This support would be in the form of co-sponsoring of the event by NSIC. In order to apply for co-sponsoring of an event by NSIC, the applicant organisation/agency must fulfill the centre criteria/conditions:
- Buyer-Seller Meets
- Participation in these programmes enables MSMEs to know the requirements of bulk buyers on the one hand and help the bulk buyers to know the capabilities of MSMEs for their purchases.
- Intensive Campaigns and Marketing Promotion Events
- To disseminate information about the various schemes for the benefit of the micro, small and medium enterprises.
- They are also facilitated to enrich their knowledge regarding latest developments, quality standards etc. and improve the marketing potential of their products and services.
- Other Support Activities Development of Display
- Development of Display Centres, show windows and hoarding etc., for promoting products and services of MSMEs.
- Printing of Literature, Brochures and Product-specific catalogues and CDs etc., and preparation of short films for disseminating information.
- Development of website/portal for facilitating the marketing of MSME products and services.
- Development and dissemination of Advertising and Publicity material about various programs/schemes for MSME sectors and events.
- Preparation and Upgradation of MSME Manufacturers/ Suppliers/Exporters Directory.
- Documentation of the success stories of MSMEs.
- Conducting studies to explore and assess new markets/ businesses and product ranges for both domestic and international markets.
- Hosting international delegations and networking events.
