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Question

Statement: The sale of a particular product has gone down considerably causing great concern to the company.
Courses of Action:
I. The company should make a proper study of rival products in the market.
II. The price of the product should be reduced and quality improved.

A
Only I follows
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B
Only II follows
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C
Either I or II follows
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D
Neither I nor II follows
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E
Both I and II follow
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Solution

The correct option is A Only I follows
Company should carry out market research carefully and plan accordingly further marketing strategy and plan to give tough competition to the rival product without reducing quality of the product. they should work on expanding customer base of the product.
Thus, only option I follows.
Hence, Option A is correct.


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