Suhasini a home science graduate from a reputed college has recently done a cookery course. She wished to start her own venture with a goal to provide 'healthy food' at reasonable price. She discussed her idea with her teacher (mentor) who encouraged her. After analyzing various options for starting her business venture, they shortlisted the option to sell ready-made and 'ready to make' vegetable shakes and sattu milk shakes. They, they both weighed the pros and cons of both the shortlisted options
(a) Name the function of management being discussed above and give any one of its characteristics.
(b) Also briefly discuss any three limitations of the function discussed in the case.

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Solution

1. Planning contributes to Objectives
2. Planning is Primary function of management
3. Pervasive
4. Planning is forward looking
5. Planning is continuous
6. Planning involves decision making
7. Planning is a mental exercise

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After completing her studies in product design, Sarita wishes to start her own business to design products to cater to the mobility and communication requirements of persons with special needs. She told her friend that she wanted to focus on supplying high-quality products at affordable prices. The Unique Selling Proposition of the products would be sensitivity to the challenges and needs of the differently abled people. She wants to employ only differently abled persons in her factor and sales offices across the country. This decision of Sarita provides the base for interpreting her strategy. This also defines the broad parameters within which the company may recruit the persons. Sarita has also to decide about the exact manner and the chronological order oh how the selection of the differently abled applicants will be done. In the above lines. Sarita is discussing about one of the functions of management. This function has several types.

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1. Planning contributes to Objectives2. Planning is Primary function of management3. Pervasive4. Planning is forward looking5. Planning is continuous6. Planning involves decision making7. Planning is a mental exercise

1. Planning contributes to Objectives
2. Planning is Primary function of management
3. Pervasive
4. Planning is forward looking
5. Planning is continuous
6. Planning involves decision making
7. Planning is a mental exercise