Sunita took her niece, Aashna for shopping ti 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs.500/- or above at a famous eating point. Identify the technique of sales promotion used by the company in the above situation.

Discount

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Usable Benefit

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Quantity Gift

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Lucky Draw

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Solution

The correct option is B
Usable Benefit

When a consumer makes a purchase worth a certain amount, they get some additional benefit free of cost which can be used on a later date.

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The correct option is B Usable Benefit When a consumer makes a purchase worth a certain amount, they get some additional benefit free of cost which can be used on a later date.

The correct option is B
Usable Benefit

When a consumer makes a purchase worth a certain amount, they get some additional benefit free of cost which can be used on a later date.