Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. What element of marketing helped her make the choice?

Branding

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Packaging

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Pricing

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Product

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Solution

The correct option is A
Branding

A label helps in product identification as well as providing useful information to the customer. Attractive labels help in promoting sales.

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Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. Identify the elements of product mix performed by the oil selling company.

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The correct option is A Branding A label helps in product identification as well as providing useful information to the customer. Attractive labels help in promoting sales.

The correct option is A
Branding

A label helps in product identification as well as providing useful information to the customer. Attractive labels help in promoting sales.