Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. Identify the elements of product mix performed by the oil selling company.

Branding

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Packaging

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Pricing

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Labelling

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Solution

The correct option is D
Labelling

Labelling refers to designing the label which is to be put on the packaging. Hence, packaging and labelling are related activities. A package simply refers to the physical container of a product. A label is what gives life to the packaging.

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Sunita was suffering from hair loss problem. She wanted a hair oil which would help her with this problem. She went to a departmental store and picked up Sun's 'Hair grow' oil with a tagline 'Bhulo Balo Ka Girna'. Then she read the price, read the instructions for use, its expiry date, and other details. What element of marketing helped her make the choice?

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The correct option is D Labelling Labelling refers to designing the label which is to be put on the packaging. Hence, packaging and labelling are related activities. A package simply refers to the physical container of a product. A label is what gives life to the packaging.

The correct option is D
Labelling

Labelling refers to designing the label which is to be put on the packaging. Hence, packaging and labelling are related activities. A package simply refers to the physical container of a product. A label is what gives life to the packaging.