Question

Suppose a researcher is concerned with a nominal scale that identifies users versus nonusers of bank credit cards. The measure of central tendency appropriate to this scale is the

• A. Mean
• B. Mode
• C. Median
• D. Average

Answer 1

Answer: (B)

Mode

The mode is the value that appears most often in a set data. The mode of a discrete probability distribution is the value x at which its probability mass function takes its maximum value. In other words, it is the value that is most likely to be sampled. The mode of a continuous probability distribution is the value x at which its probability density function has its maximum value, so the mode is at the peak.
Option B is correct.