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Question

Suppose you are the marketing vice president of an insurance company, planning to design a new mediclaim policy for senior citizens, what information would you like to collect to perform this task an how will you collect such information Discuss?

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Solution

Information that would be collected by me would include the following details :

(i) Name and age of the persson

(ii) Gender

(iii) Whether the person is suffering from any of the following :

(a) Diabetes

(b) Thyroid

(c) Increased Cholesterol

(d) Any kind of heart problem

(e) Any kind of breathing problem

(f) Any kind of renal problem

(g) Any chronic disease/illness

(iv) Number of children and their age

(v) Dependents in the family.

For this purpose, I would appoint investigators who would go door-to-door and collect information from the informants. This would ensure true, first-hand information that can be collected in a systematic way.


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