Suppose you are the marketing vice president of an insurance company, planning to design a new mediclaim policy for senior citizens, what information would you like to collect to perform this task an how will you collect such information Discuss?
Information that would be collected by me would include the following details :
(i) Name and age of the persson
(ii) Gender
(iii) Whether the person is suffering from any of the following :
(a) Diabetes
(b) Thyroid
(c) Increased Cholesterol
(d) Any kind of heart problem
(e) Any kind of breathing problem
(f) Any kind of renal problem
(g) Any chronic disease/illness
(iv) Number of children and their age
(v) Dependents in the family.
For this purpose, I would appoint investigators who would go door-to-door and collect information from the informants. This would ensure true, first-hand information that can be collected in a systematic way.