Question

SWOT analysis should appraise a firm's ____________.

• A. strength
• B. weakness and opportunity
• C. threats
• D. all of these

Answer 1

The correct option is D all of these

SWOT analysis should appraise a firm's all of these-

a) strength

b) weakness and opportunity

c) threats

SWOT analysis is a type of environment scanning where SWOT stands for strengths, weakness, opportunities and threats of the business which was first introduced by Albert S Humphrey to analyse different sectors of the business and improve it. It is known as internal-external analysis of a firm as it includes both internal i.e. strengths and weakness as well as external forces i.e. opportunity and threats of the business.