Taking an example of 'Kitkat'. The brand name is kitkat and generic name is chocolate so what shall we call nestle ? (in the chapter marketing management, topic-branding).

Open in App

Solution

Dear Student

Nestle is marketer company or say producer company which makes " Kitkat".

Regards

Suggest Corrections

Similar questions

Q. If chocolates of a particular brand are all identical then the number of ways in which we can choose

6

chocolates out of

8

different brands available in the market is :

Q. Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices' Paradoxically, brand 'names area bigger marketing advantage than ever.
Which of the following, if true, most helps to resolve the paradox outlined above?

You have been appointed as a Brand Manager of Ford Motors. The company is to introduce a compact small car in Indian Market. The name of the car is yet to be decided. You have been asked to chair a brainstorming session. Before the suggestions come forward you have to briefly explain the participants as to what constitutes a good brand name with the help of suitable examples.

(i) Identify which of these does branding a component of?

(ii) Explain the features of a good brand name for Ford Motors with suitable examples only in the context of the case study.

What is the purpose of a brand name?

Define brand,brand name,brand mark and trade mark.

Join BYJU'S Learning Program

Taking an example of 'Kitkat'. The brand name is kitkat and generic name is chocolate so what shall we call nestle ? (in the chapter marketing management, topic-branding).

Dear Student Nestle is marketer company or say producer company which makes " Kitkat". Regards

Dear Student

Nestle is marketer company or say producer company which makes " Kitkat".

Regards