Question

Television advertising has an advantage over other types of advertisement because -

• A. It leaves a lasting impression on the mind of the viewer
• B. It combines sound and sight
• C. The duration of the advertisement is very less
• D. Both A and B

Answer 1

The correct option is D Both A and B

The correct answer is Option D.

Television advertising has various advantages over other types of advertisement. It is an audio-visual medium. Combining sound and sight, it is an innovative medium that leaves a lasting impression on the mind of the viewer.

Being an expensive medium, the duration of the advertisement is very less and therefore television advertisement suffers from the drawback of a short life. Therefore option C is not the required answer.

Option A and B satisfy the conditions of the question. Hence option D is the correct answer.