Question

The activities that pursue customers to buy the products come under the scope of _______ mix.

Answer 1

Promotional mix under marketing mix includes the activities that pursue customers to buy the products through extensive marketing techniques or sometimes personal selling. A promotional mix gives various tools and strategies as to how a product can be promoted. Advertising personal selling, sales promotion, publicity, and public relations are the main tools of promoting a company's product and making customers aware of the company's offers.