Question

The classification of E-commerce domain that involves business activated by the consumer and targeted to businesses is known as _______________.

• A. Business to Consumer (B2C)
• B. Consumer to Business (C2B)
• C. Consumer to Consumer (C2C)
• D. Business to Business (B2B)

Answer 1

Answer: (B)

Consumer to Business (C2B)

Consumer to business is a business model in which customer offers some product or services to a business enterprise. For example: when a consumer writes reviews or when a consumer gives a useful idea for new product development, it comes under C2B form of e business.