Question

The classification of E-commerce domain that involves business activity initiated by the consumer and is targeted to businesses is known as ___________.

• A. business to consumer (B2C)
• B. consumer to business (C2B)
• C. consumer to consumer (C2C)
• D. business to business (B2B)

Answer 1

Answer: (B)

consumer to business (C2B)

Customer to business is a business model where consumers make a product or service that an organisation uses for its business. Here, business organisation is a buyer and consumers are the sellers of goods and services.