The _________ concept is based on those companies who believe in this philosophy that quality of goods or services of a good standard can easily attract customers.
(a) Marketing concept
(b) Production concept
(c) Product concept
(d) Selling concept
Answer (c) Product concept
Explanation: The product concept is the comprehension of the elements of the product to exhibit the most desirable characteristics and greatest components of the item. Advertisers invest a great deal of research and time to focus on their target audience.