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Question
The concept of marketing-mix, consisting of the 4 P′s of marketing, was developed by _________.
The concept of marketing-mix, consisting of the 4 P′s of marketing, was developed by _________.
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Solution
The correct option is B E. Jerome McCarthy
Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. E. Jerome McCarthy was an American marketing professor and proposed the concept of 4P's of Marketing in 1960 in his book 'Basic Marketing'.
Marketing mix is a combination of factors that are in a company's control to influence consumers to purchase its products. E. Jerome McCarthy was an American marketing professor and proposed the concept of 4P's of Marketing in 1960 in his book 'Basic Marketing'.
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