The directors of Godavari Ltd. have asked their marketing manager to achieve a sales target of 100 units per day. The marketing manager has delegated the task to his deputy sales manager who could not achieve the target. Identify the authority, responsibility and delegation in the case. Who is responsible and accountable for non-completion of task? What should company do to achieve this task?
The directors of Godavari Ltd. have asked their marketing manager to achieve a sales target of 100 units per day. The marketing manager has delegated the task to his deputy sales manager who could not achieve the target. Identify the authority, responsibility and delegation in the case. Who is responsible and accountable for non-completion of task? What should company do to achieve this task?
The directors of Godavari Ltd are the authority who have given responsibility of achieving a sales target of 100 units per day to the marketing manager. As the directors are the superiors and the marketing manager is their subordinate, this makes marketing manager responsible for the completion of the target sales. But the marketing manager delegated the target sales to his deputy sales manager, making marketing manager as the superior of the deputy sales manager and the deputy sales manager is now responsible for not achieving the sales target. To achieve the sales target :
(i) The deputy sales manager needs to delegate the work to suitable sales employees who are self-driven and motivated. The sales managers could motivate their subordinates to work hard and give them a sense of satisfaction for taking initiative and increasing sales.
(ii) The managers could also provide suitable training to their subordinates to own up responsibilities and exercise judgement.
(iii) The managers could imbibe teamwork and build healthy relationships in the organisation.
The directors of Godavari Ltd are the authority who have given responsibility of achieving a sales target of 100 units per day to the marketing manager. As the directors are the superiors and the marketing manager is their subordinate, this makes marketing manager responsible for the completion of the target sales. But the marketing manager delegated the target sales to his deputy sales manager, making marketing manager as the superior of the deputy sales manager and the deputy sales manager is now responsible for not achieving the sales target. To achieve the sales target :
(i) The deputy sales manager needs to delegate the work to suitable sales employees who are self-driven and motivated. The sales managers could motivate their subordinates to work hard and give them a sense of satisfaction for taking initiative and increasing sales.
(ii) The managers could also provide suitable training to their subordinates to own up responsibilities and exercise judgement.
(iii) The managers could imbibe teamwork and build healthy relationships in the organisation.
