Question

The fact that customers have to pay for their hotel stay in advance, before living the actual experience, is a typical example of a service marketing characteristic called:

Answer 1

1. Intangibility
2. Variability
3. Inseparability
4. Perishability
5. None of the above

Answer option A: Intangibility

Explanation: In marketing services, intangibility implies the inability of a customer to evaluate the benefit of utilising a service. In contrast to an actual item, assistance cannot be seen, tasted, felt, heard, or smelled preceding its buy. This makes it difficult to assess its quality. The customer is asked to pay prior to the stay, to confirm his reservation for the stay.