The fewer restrictions there are on the advertising of legal services, the more lawyers there are who advertise their services, and the lawyers who advertise a specific service usually charge less for that service than lawyers who do not advertise. Therefore, if the state removes any of its current restrictions, such as the one against advertisements that do not specify fee arrangements, overall consumer legal costs will be lower than if the state retains its current restrictions.
Which of the following, if true, would most seriously weaken the argument concerning overall consumer legal costs?
If E is true, the lawyers who begin advertising when the restriction is removed might all be among those who do not lower their fees on beginning to advertise, in which case no decrease in consumer legal costs will occur. Therefore, E weakens the argument and is the best answer.
Since A does not relate the recent removal of restrictions to changes in consumer legal costs, it alone does not weaken the argument. Since the argument is unconcerned with whatever restrictions remain in effect but focuses only on those that will be removed, B does not weaken the argument.
C and D are irrelevant to an evaluation of the argument, which is concerned with cost considerations, not with the quality of legal services or the content of lawyers’ advertisements.