The first firm to mass-market a microcomputer as a personal computer was.
The first firm to mass-market a microcomputer as a personal computer was Radio Shack.
The history of the personal computer as a mass-market consumer electronic device began with the microcomputer revolution of the 1980s. The 1981 launch of the IBM Personal Computer coined both the term Personal Computer and PC. A personal computer is one intended for interactive individual use, as opposed to a mainframe computer where the end user's requests are filtered through operating staff, or a time-sharing system in which one large processor is shared by many individuals. After the development of the microprocessor, individual personal computers were low enough in cost that they eventually became affordable consumer goods. Early personal computers – generally called microcomputers – were sold often in electronic kit form and in limited numbers, and were of interest mostly to hobbyists and technicians.
RadioShack, formerly RadioShack Corporation, is the trade name of an American retailer founded in 1921. Since 2017, General Wireless Operations, Inc. has leased the name from Kensington Capital Holdings[1] and operates primarily as an e-commerce website, a network of approximately 425 independently-owned authorized dealer stores, and as a supplier of parts for HobbyTown.