Question

The franchiser can expand his distribution system in the least possible time.

• A. True
• B. False
• C. Partly true
• D. None of the above

Answer 1

The correct option is A True

Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchiser licenses its know-how, procedures, intellectual property, use of its business model, brand; and rights to sell its branded products and services to a franchisee.