The importance of environmental scanning was recognized by ________ in the late 1970s.
A
banking firms
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B
life insurance firms
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C
trading firms
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D
all of the above
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Solution
The correct option is B life insurance firms Environment Scanning is
careful monitoring of an organization's internal and external
environments for detecting early signs of opportunities and threats that
may influence its current and future plans.The importance of environmental scanning was recognized by life insurance firms in the late 1970s.