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Question

The KFC buckets have the tagline ‘It’s finger lickin’ good’ which enforces the message that the Fried Chicken is really tasty. What purpose does it serve?


A

Grading of the product

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B

Promotion of the product

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C

Provide information required by the law

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D

None of the above

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Solution

The correct option is B

Promotion of the product


Labelling helps in the promotion of the product. An attractive label, along with good packaging can help attract customers. The labels can also have taglines or promotional messages


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