Question

The non-controllable factors are referred to as _________.

• A. External factors
• B. Decision on a brand name
• C. Internal factors
• D. All of the above

Answer 1

Answer: (A)

External factors

A business operates in a dynamic environment which changes every then and now. The business of a company is affected by two factor: internal and external.

Internal factors are those which took place inside the company and can be controlled through managerial actions whereas external factors are those which operates outside a business and which cannot be controlled by the managerial actions in the company. Example- change in government licensing policy.