The objective of global marketing is to ______________.
A
coordinate the marketing activities within the constraints of the global environment.
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B
satisfy global customers better than competition.
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C
find global customers.
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D
achieve all of the above.
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Solution
The correct option is D achieve all of the above.
Global marketing helps to promote free and fair trade at a large extent. It also helps to increase the interdependence among different nations of the world. The objective of global marketing is to:a) coordinate the marketing activities within the constraints of the global environment.
b) satisfy global customers better than competition.