The passage conveys that an ailing firm can be revived by the appointment of a Chief Executive Officer who is an

outside expert

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experienced insider

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expert in deregulation

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experienced shepherd

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Solution

The correct option is A outside expert
The answer can be derived from the lines: Unsurprisingly, firms in trouble are much more likely to look for fresh blood. When the business is running smoothly, directors are more than happy to pick an experienced insider, who will continue along the present path.

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