Question

The potential market of a 4-star hotel in Barcelona is composed of:

Answer 1

1. The hotel’s actual customers and its competitors’ customers who are willing to come back.
2. The hotel’s actual and past customers who have been satisfied with their experience.
3. The hotel’s actual customers and any consumer looking for a very similar or same offer.
4. The hotel’s actual customers, its competitors’ customers, and the definite non-consumers
5. Essentially customers who visited this hotel and other hotels of the same categories in destinations across Europe.

Answer option C: The hotel’s actual customers and any consumer looking for a very similar or same offer

Explanation: A potential market is a subpart of the market a business can capture later on. These are clients you do not have now; however, are attempting to draw them in. It incorporates the segment groups that are not currently your clients, but rather could turn into clients later on. They may become your clients once you extend your access services, products, or include new promotional activities to showcase the existing products and services in a new way to consumers and new market segments.