The price of product which is below the cost in the initial stages, is referred to as ______________.
A
Prestige price
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B
Mark down price
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C
Odd pricing
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D
Customary price
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Solution
The correct option is A Mark down price A price markdown is a deliberate reduction in the selling price of retail merchandise. It is used to increase the velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.