Question

The principles of right and wrong that are accepted by an individual or organization are what comprise _________ .

• A. brand equity
• B. company image
• C. competitive advantage
• D. value system

Answer 1

The correct option is D value system

A coherent set of values adopted and/or evolved by a person, organization, or society as a standard to guide its behavior in preferences in all situations.

A hierarchy of values that all moral agents possess, demonstrated by their choices. Most people's value systems differ, making the imposition of a singular value system by the state a source of constant social warfare.

This is an individualistic concept. One's value system is molded by one's virtues or vices.