CameraIcon

SearchIcon

MyQuestionIcon

1

You visited us 1 times! Enjoying our articles? Unlock Full Access!

Business Studies

Organisational Objectives

The process o...

Question

The process of comparing the products and services with those of best in the industry to improve quality and performance is known as _____________.

A

Advertising

No worries! We‘ve got your back. Try BYJU‘S free classes today!

B

After-sale-Device

No worries! We‘ve got your back. Try BYJU‘S free classes today!

C

Bench marking

Right on! Give the BNAT exam to get a 100% scholarship for BYJUS courses

D

None of the above

No worries! We‘ve got your back. Try BYJU‘S free classes today!

Open in App

Solution

The correct option is C Bench marking
The process of comparing the products and services with those of best in the industry to improve quality and performance is known as bench marking. Bench marking can be defined as a process of measuring performance of the company against other companies in the market. Bench marking is conducted to identify the internal opportunities which will lead to improvement in organizational objectives.

Suggest Corrections

thumbs-up

0

Similar questions

Q. A company was marketing 'water purifiers' which were very popular due to their quality and after sales services provided to the customers. The company was a leading company in the market and earning huge profit Because of huge profits the company ignored the after sales services. As a result its relations with the customers got spoiled and the image of the company was damaged in the public. Top Management become concerned when the profits for the current quarter fell steeply. On analysis it was revealed that ignoring the after sales services was it's reason. Therefore the company took all possible measures to protect and promote it's favourable image in the eyes of the public. As a result the goodwill of the company improved in the society.
(a) Name and state the communication tool used by the marketer in the above case to improve its image.
(b) Also explain role of the tool as identified in part (a).

Q. The process of segregation of work in a manufacturing process to improve the overall speed of production is known as

Q. Assertion (A): Assistance from foreign countries improved the quality of production post Independence.

Reason (R): A lot of industries that developed after Independence were a result of collaborations with foreign countries.

Statement: The sale of a particular product has gone down considerably causing great concern to the company.

Courses of Action:
I. The company should make a proper study of rival products in the market.
II. The price of the product should be reduced and quality improved.

Q. Which of the following is concerned with the Quality, performance of a product?

View More

Join BYJU'S Learning Program

similar_icon

Related Videos

lock

Organisational Objectives

BUSINESS STUDIES

Watch in App

explore_more_icon

Explore more

Organisational Objectives

Standard XII Business Studies

Join BYJU'S Learning Program

CrossIcon