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Business Studies

Organisational Objectives

The process o...

Question

The process of comparing the products and services with those of best in the industry to improve quality and performance is known as _____________.

A

Advertising

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B

After-sale-Device

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C

Bench marking

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D

None of the above

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Solution

The correct option is C Bench marking
The process of comparing the products and services with those of best in the industry to improve quality and performance is known as bench marking. Bench marking can be defined as a process of measuring performance of the company against other companies in the market. Bench marking is conducted to identify the internal opportunities which will lead to improvement in organizational objectives.

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