The production of the new iPhone is split up into many different parts: design, hardware, software, manufacture, marketing, production, and assembly. This way, the company can hire specialised people for each task. Tim Cook is the overall authority over the employees. He is responsible for ensuring that his employees are motivated towards achieving the organisational goal. A hierarchical structure developed by Steve Jobs was modified by Tim Cook so that there is a systematic chain from top to bottom levels of workers at Apple. This hierarchy allows communication even across the departments in the company. There is just one person managing the entire organisation. The company has special recognition for employees, such as the Apple Genius, which offers $45,000/year. Also, they are provided with health benefits, financial and retirement benefits, family and parenting benefits, etc.
The CEO, Tim Cook, is responsible for ensuring that his employees are motivated towards achieving the organisational goal. What function of management is evident in this situation?
[0.80 marks]
The production of the new iPhone is split up into many different parts: design, hardware, software, manufacture, marketing, production, and assembly. This way, the company can hire specialised people for each task. Tim Cook is the overall authority over the employees. He is responsible for ensuring that his employees are motivated towards achieving the organisational goal. A hierarchical structure developed by Steve Jobs was modified by Tim Cook so that there is a systematic chain from top to bottom levels of workers at Apple. This hierarchy allows communication even across the departments in the company. There is just one person managing the entire organisation. The company has special recognition for employees, such as the Apple Genius, which offers $45,000/year. Also, they are provided with health benefits, financial and retirement benefits, family and parenting benefits, etc.
The CEO, Tim Cook, is responsible for ensuring that his employees are motivated towards achieving the organisational goal. What function of management is evident in this situation?
[0.80 marks]
The correct option is C Directing
Directing is the managerial process in which the manager takes up leading, influencing, and motivating employees to perform the tasks assigned to them. They motivate the employees to work towards organisational goals.
Directing is the managerial process in which the manager takes up leading, influencing, and motivating employees to perform the tasks assigned to them. They motivate the employees to work towards organisational goals.
