Question

The service marketing mix is an extended marketing mix and includes
i) People ii) Process iii) Service iv) Physical evidence

• A. (ii), (iii) and (iv)
• B. (i), (ii) and (iii)
• C. (i), (ii) and (iv)
• D. (i), (iii) and (iv)

Answer 1

The correct option is C (i), (ii) and (iv)

The service marketing mix is also different from marketing mix of tangible products. A service requires people to perform the tasks which becomes the 5th P i.e Physical evidence, 6th P is the process and the 7th P is people.