The set of all actual and potential buyers of a product is known as_______.

Customer group

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Industry

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Market

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None of the above

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Solution

The correct option is D Market
Market is defined as a regular gathering of people for purchase and sales of livestock, provisions, and other commodities. The market for an organisation would be defined as a place where he can find the target audience and potential buyers for the product the company would offer to satisfy the needs of those potential buyers.

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